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menstrual well-being
at work and in life

the AI-powered app that helps manage the tasks and stress of a busy life

app store
play market

24 hours vs 28 days

A male hormonal cycle lasts about 24 hours. A woman's is 28 days on average. Essence challenges society's default to the 24-hour cycle and help women and people with cycles reach their full potential at work and in life.

why women*-focused benefits?

Why do we need women's health benefits?
9 in 10 people
who menstruate
experience stress or anxiety in the workplace because of their period
23 productive days lost

every year due to menstrual-related presenteeism and absenteeism

women are 50%
more likely to suffer stress in the workplace
56% of women
say it is very important for employers to offer menstrual benefits

*when we say women and female, we embrace all menstruating people, gender non-conforming, and LGBTQ+-identified individuals

how it works for people with cycles

empower menstruating people to improve their well-being and performance by aligning schedules, fitness, and nutrition according to their cycles.

luteal phase

it’s time for reflection and wrapping up projects

ovulation phase

best phase for speaking and networking events

Turn the cycle into a productivity tool

menstrual phase

it's time to rest and do more introspective work

follicular phase

the best time to learn and work on complex tasks

what is inside the essence app?

period tracker meets to-do list

essence algorithms optimize schedule in sync with the hormonal cycle and energy levels

menstrual health 

educational content provides personalized insights for balancing hormones

mental health

women-focused mindfulness tools help ease PMS, period pain, and anxiety

app store
play market

how it works for companies

we help pioneering employers foster an inclusive workforce through menstrual health workshops and the essence app to create lasting cultural change


happier workforce

positive HR brand

improved mental health


better performance

higher morale


lower recruitment costs


reduced gender gap

increased staff retention


more inclusive workplace

loved by customers

Ayumi Moore Aoki

Essence is an app that is led by a real purpose: that of helping women to thrive at work and in life. Essence can positively change the daily lives of millions of girls and women that seek personal well-being, self-consciousness, and professional growth.

Ayumi Moore Aoki
Founder & President of Women in Tech
Polina Kiper

I love the idea and realization! I finally found a tool that helps me organize all my tasks and find time in my calendar to do all the things I've been planning for so long such as working out and meditating. Now I work more efficiently and have plenty of time for myself and my family.

Polina Kiper
Strategic People Business Partner at Anheuser-Busch InBev
  • what is essence?
    Essence is an employee benefits platform that empowers women and people with cycles* to thrive in the workplace by optimizing well-being and performance according to the menstrual cycle. *Note: Not all women menstruate, not all menstruators are women. Trans, non-binary, and gender neutral people can menstruate.
  • is essence evidence-based?
    Yes, the Essence App and all its content is supported by peer-reviewed research and menstrual health experts. We work hard to keep up with new developments in the menstrual health field and only make recommendations supported by science!
  • what sets essence apart from other period trackers?
    Essence doesn't just track periods, but helps plan a wealth of activities according to the menstrual cycle. It combines a to-do list, habit tracker, period tracker, and mindfulness app in one tool to coach and help the user reach their full potential. It's so much more than just a tracker!
  • who is behind essence?
    Essence is created by a diverse and passionate team: Elina Valeeva, CEO and co-founder is the former Global Program Director at Women in Tech. Rustam Galiev, CPO and co-founder, is a serial entrepreneur and women empowerment ally. CTO Timur Tkharkakhov has over 10 years of experience in information security. Dmitry Mishukov is a talented product manager. Hannah Wilson, Head of Communications, is also a lawyer and photographer from Montana. Aigul Arcan is a skilled QA engineer. Meet our advisors: Danielle Keiser – world-leading expert in menstrual health, Co-Founder & Managing Partner at Madami. Rashmi Sharma - Global Director of Talent, Performance & Development at Coca-Cola. Ksenia Kapoor – digital health expert with 10+ years of experience in the US corporate benefits market. Vanessa Lecorps – Senior director at DEIB, Columbia University. We're supported by Berkeley Skydeck and Euratechnologies, the Europe Startup Builder We have also partnered with a variety of other women-oriented organizations.
  • is my data private?
    We believe you should be in control of your personal information. Consistent with this belief: We will delete your personal information if you ask us to (unless we are legally prohibited from doing so), including if asked when you cancel your membership. We will provide you with access to your personal information if you ask us to, including if asked to cancel your membership. We will NOT share your identifiable health information with others except to the extent necessary to run and provide our services. Our service providers are contractually bound to only use your health information to provide services to us and are prohibited from sharing your health information with third parties (unless they are required to do so under applicable laws). For example, we may use a cloud service provider to store health information you provide while using our app. We do NOT share personal information with employers that provide Essence to their employees as a part of benefits packages. Our mission at Essence is to support conscious and responsible employers in equipping their employees with the best resources and tools to optimize their health and well-being. At Essence, we take your privacy seriously. We want to assure you that we will never sell or share your personal information regarding your cycle, symptoms, productivity, or any other sensitive data with employers, neither now nor in the future. We prioritize confidentiality, and you can trust that we will never provide any information that could identify you. Additionally, we do not have any influence over decisions such as promotions or terminations.
  • how do I get in touch with essence?
    We'd be happy to hear from you - please send us an email to and we'll get back to you ASAP!

is your company ready to experience period-powered performance?

register today for a demo.

welcome to essence!

thank you, we'll reach out to you shortly

Essence Labs, Inc.

16192 Coastal Highway, Lewes, Delaware 19958

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