24 hours vs 28 days
Men's hormonal cycle goes about 24 hours. Women's average cycle is 28 days. It's time to give women a tool that fits their needs and stop modeling all lives on a masculine biochemical 24-hour schedule.
Use Your Cycle to Boost Productivity
01 Menstruation phase
It's time to rest and do more introspective work.
02 Follicular phase
Best time to learn and work on complex tasks.
.png)
03 Ovulation phase
The peak of creativity, time for speaking and networking events.
04 Luteal phase
It’s time to wind down, prioritize self-care and solo-tasks.
J.Neuropsychologia.2015.10.016 | Institute of Psychology, SWPS University of Social Sciences and Humanities
What is Essence for?

Period tracker meets to-do list
Follow recommendations based on your menstrual cycle like scheduling creative tasks on the ovulation phase and adjusting sport during periods.
Behavioral psychology meets daily life
Improve all life spheres with expert guidance, build habits and set achievable goals.
Daily planning meets mindfulness
Get all well-being tools that boost productivity in one place - meditations, self-care routines, breathing techniques, and CBT journaling.
How Essence works
It gives a structured micro habits & self-care routine* for girls and women.
*Backed up by Stephen Guise and BJ Fogg (Stanford University) & North Carolina State University
01
30 min
1st session
-
Setting the first goal
-
Committing to a self-care routine
-
Onboarding via app and audio guide
02
15 min daily
Me-15 time
-
Getting daily recommendations
-
Working on habits
-
CBT journaling, daily meditation
03
30 min weekly
Sunday sessions
-
Weekly reflection
-
Audio masterclass with practical exercises
-
Setting the mind to the next week
Loved by customers

Essence is an app that is led by a real purpose: that of helping women achieve goals and bring positive behavior change. Actions that can positively change the daily lives of millions of girls and women that seek personal well-being, self consciousness and individual growth.
Ayumi Moore Aoki
Founder & President of Women in Tech

I love the idea and realization! I finally found a tool that helps me organize all my tasks and find time in my calendar to do all the things I've been planning for so long such as working out and meditating. Now I work more efficiently and have plenty of time for myself and my family.